What is Basic Attention Token (BAT)?

The Basic Attention Token (BAT) was created to provide a more effective, fair, and transparent mechanism for connecting and rewarding internet users, advertisers, and publishers. In this digital advertising system, users are rewarded with BAT for their attention, publishers receive BAT based on user attention, and advertisers achieve higher return on investment (ROI) and better targeting. BAT was created by the team behind the Brave web browser and is integrated into the Brave ecosystem.