What is Consumer to Business (C2B)?

Consumer to business (C2B) is a model that is used by a consumer or end user to provide a product or service that benefits a company or related organization. With a C2B model, a customer is often incentivized to market a product or service via a website, blog, podcast, video, or social media account. In a C2B model, the business benefits from the marketing of the product, while the consumer often benefits from free or discounted products, payment, or other benefits. C2B is one of four main business models alongside business to consumer (B2C), business to business (B2B), and consumer to consumer (C2C).