What is Fan Token Offering (FTO)?

A Fan Token Offering (FTO) is a public sale of an organization's Fan Tokens on Chiliz' Socios platform. Prior to an FTO, the issuing organization — typically a popular sports team — decides the total fixed supply of their Fan Tokens and the token's initial token sale price, denominated in Chiliz Tokens (CHZ). Prior to launching an FTO, Socios will publicly disclose all the essential information relevant to the token release, including the FTO's start and end dates, the Fan Token's opening price, and the fully diluted market cap. This helps users on the platform to make more informed investment decisions.