What is First-Mover Advantage (FMA)?

First-mover advantage (FMA) is a classification given to a company that provides a product or service prior to any of its future competitors. Being a first-mover generally allows a company to establish a strong brand, customer loyalty, and a large market share before other potential competitors. First-movers tend to benefit from additional time to perfect their business model, product and service offerings, and much more. Amazon and eBay are examples of large enterprises that benefited greatly from becoming first-movers in their respective industries.