What is Flipping?

Flipping is a strategy that denotes buying an asset, stock, cryptocurrency, or some other investment that is then sold shortly afterwards to generate a quick profit. The general term "flipping" can be used in many contexts, such as buying and selling a home to make a substantial profit in a short amount of time. As it relates to Initial Coin Offerings (ICOs), flipping typically refers to the strategy of buying coins/tokens prior to an exchange listing and then selling them shortly after they are first listed for a substantial profit.