What is Gross Merchandise Value (GMV)?

Gross Merchandise Value (GMV) — also known as Gross Merchandise Volume — is used within the online retailing industry to indicate the total volume of sales (measured in USD, euros, or another fiat currency) for merchandise sold within a specific marketplace during a specified time period. GMV also includes all fees and deductions that are calculated independently, such as site revenue, which is derived from fees and is not the same as the monetary value of items sold. The GMV for ecommerce retailers is denoted by the average sale price per item, multiplied by the number of individual items sold.