What is Initial DEX Offering (IDO)?

An Initial DEX Offering (IDO) is the process whereby a blockchain project initially launches their token through a token sale hosted on a decentralized exchange (DEX). IDOs are sometimes chosen by the teams launching them because they can offer businesses a means to engage potential investors and build their brand through a reputable company (i.e. an established DEX) in a more transparent environment. Initial DEX Offerings are similar to Initial Exchange Offerings (IEOs), which are typically hosted on larger and more centralized exchange platforms. IDOs are sometimes preferred to IEOs and Initial Coin Offerings (ICOs) because they often offer more immediate liquidity, a faster trajectory to trading, and lower listing costs.