![Crypto Terms Glossary: What is Social Token? Crypto Terms Glossary: What is Social Token?](/img/158/1325/what-is-social-token-sm.webp)
A social token is a cryptocurrency, or crypto token, that is structured around a particular brand, community, or individual. Social tokens representing social media influencers and other popular figures are gaining popularity. Social tokens typically grant their holders some sort of increased access to the brand, community, or individual they represent — whether that be a line of communication, exclusive products, event access, or governance rights.