What is Token Issuance?

Token issuance is a process whereby a company creates a blockchain-based token. Token issuance requires consideration of numerous aspects of a token and how the issuers want the asset to operate in relation to its underlying protocol and overall ecosystem. To allow for a balanced, functional, and sustainable approach, token issuance generally takes into consideration several main factors, including: modeling of the blockchain's business structure and its asset's relationship with the underlying protocol, selection of a tokenization standard (such as ERC-20), deployment of the token's operational structure on the blockchain protocol, and technical and security reviews of the network's codebase after deployment.