What is Predictive Algorithm?

Predictive algorithm analytics is a software-based methodology that uses data mining, machine learning, and predictive modeling technology to analyze the impact of current data on future outcomes. Today, predictive algorithms are used by large corporations like Amazon and Facebook to algorithmically determine the most effective way to increase sales on products and services. Predictive algorithms are also increasingly being used to create more personalized digital experiences and targeted strategies in a growing number of sectors.